Hospitality Social Content Marketing Strategy

This sample digital / social content marketing strategy is for the promotion of a guest ranch resort in Utah. Their goal was to increase bookings of guests as well as specifically to grow their weddings and family events business. This strategy takes into consideration an integrated mixture of social content and digital marketing strategies to reach new audiences, engage them with high quality content and then measure results.


Back from #MenWhoBlogLV Sponsored by MGM Resorts


Thank you MGM Resorts and Kia for sponsoring the first official #MenWhoBlog event!

Our guys spent 3 days exploring the best that Vegas has to offer and we survived! Even better than simply surviving, our crew CRUSHED IT by generating more than 45 MILLION impressions on Twitter, 2,000 tweets and 700 people who engaged with us. Unlike many blogger trips that I've been on, I wanted this one to come together as guys who were already friends, who were driven to create extrodinary content and then share it across a diverse network of social media channels including Twitter, Instagram, Facebook (much content is "Friends Only), YouTube, and of course the individual blogs of our guests.

To see more photos and links from the trip, head on over to the official #MenWhoBlogLV Social Feed page.

#IHeartBourbon Twitter Party to Celebrate Bourbon Heritage Month

This is the recap deck from the #IHeartBourbon Twitter Party that I led with with @BourbonBlog last fall. 


Consumer Electronics Social Strategy Example

This deck is in no way connected to or any other brand. It is a creative excercize that I do.

When launching a new product into a market, social media can be an important tool to use to gather new fans and reach them where they are socializing with the hope of being able to ignight their passions and spread word of your product virally. This social strategy overview is intended to do just that through a mixture of owned, earned, and paid social media tactics.


Casino Resort Digital Marketing Strategy Example

This deck is in no way endorsed or connected to the Palms Casino Resort. It is part of an ongoing series of exercises that I like to do to share how my talent and experience might be applied to different situations.

The following slides are designed to provide a strategic overview of how we can leverage integrated digital strategies to help the client address their revenue concern. As such, I have included both short term tactics to immediately increase awareness and support demand creation (Display, Paid Search) as well as mid (Sponsored Content, Re-Targeting) and Long (Sponsored Content).

My objective here is to create a program that can be executed in a “rinse, wash, and repeat” fashion where various tactics feed into each other but ultimately lead back to the core objective of increasing bookings and foot traffic to the Palms Casino Resort. Additionally, with attention paid to mobile tactics like Geo-Fencing and Mobile Optimization during the CRO phase we will refine the Palms ability to reach people through their mobile devices and ultimately use that platform to reach a younger, more tech savvy, potentially more affluent audience. This is an audience that is also more likely to share the great experiences they have at the Palms via social media (further supporting the awareness phase).


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phone: 630-779-9302