Social Media Portfolio


I have been involved in Social Media Marketing since the late 1990's. This experience began with Online Community Relations in the 1990’s. Since then, my experiences have included managing social media marketing for major retailers including: Sears, Kmart,, and ProFlowers, to individual social media campaigns for Small and Medium Sized Businesses as well as various consulting opportunities. My experience includes both B2C and B2B digital marketing experience where I have been responsible for lead generation campaigns as well as content marketing.

Over the past 10 years, I have worked with more than two-dozen organizations in a variety of industries ranging from high-tech to consumer products. I am highly skilled at adapting to new situations and learning nuances of an individual industry and population.



Today, I am a Social Media Consultant at Flow Social Media, working with a variety of businesses domestically and internationally to help them refine their digital and social media marketing strategies.


Facebook App Development and Contests

2011: Operation Rebuild

Operation Rebuild consisted of a contest to help empower our community to determine how we should distribute a grant pool of $250,000 to military families.


2011: Home Suite Home Facebook Sweeps

As part of our effort to grow the Facebook fan base, while supporting the promotion of our vendor partners through social media, I created this Home Suite Home sweeps. Each week featured a different vendor (Kenmore, GE Appliances, Whirlpool, and LG Appliances) in a "virtual house" where people could be entered to win by clicking on the different appliances and learning about them.

To support the fan growth goal, I implemented a "threshold prize" that would unlock once a certain number of registrations were recorded. In this way, participants were incented to share the contest with their friends so that the threshold prize - a suite of appliances from Kenmore - would be unlocked.


Social Media Event Promotion

2011: BlogHer Expo

To support the launch of Sears Style brand and the Kmart Gordon Ramsey Everyday Collection launch, I organized a party featuring 200 of the top female bloggers and coordinated display construction with the individual business units. Additionally, I supported Multicultural Marketing's Kmart Social Fiesta.


2010: Sears Chef Challenge

Sears Chef Challenge was a cooking challenge that took place at stores in four areas: Chicago, New York, Baltimore/DC, and LA. As the Social Media Manager for Home Appliances, I was responsible for ensuring that social media channels were integrated into the overall program. In addition to building up local blogger communities to follow the chefs in those territories, I also worked with the chefs directly, training them on how to use social media to build their fan base and ultimately generate more votes for them.

Additionally, at the semi-final and final events, I managed live tweeting and blogging efforts as well as organized a "VIP TweetUp" for local bloggers to increase the social footprint of the event.


As part of the kickoff for the Sears Chef Challenge, Sears Home Appliances organized a flash mob at Chicago's Navy Pier. As part of the social media team, our goal was to promote the video (and the event in general) by leveraging social media platforms including blogs, Facebook, Twitter, and video SEO.

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Custom Online Network / Community

2008: Client: F.Y.D.O.LAND

fydoland-siteI developed an online community for the doggy daycare facility, F.Y.D.O.LAND where people could create profiles for their dogs, fill out brief information about the dogs including what food they liked, toys they preferred etc. It also included demographic information about the owners such as zip code, number of pets etc.

The site accomplished the following goals:

  1. Helped existing customers bond with the company
  2. Helped attract potential customers as they joined the community or browsed photos of other local dogs
  3. Improved customer service since the facility now knew more about the dog’s personality and traits.

Viral Video Contest and Social Media Consulting

2009: Arcade-in-a-Box

This was a viral video contest developed to help promote the concept of giving up your “old plastic gamepad” and trading it in for an arcade-style joystick from Arcade-in-a-Box. To help promote this we developed the idea that people should “smash” or destroy plastic gamepads in the most creative method possible and submit the video to Youtube.

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The results were very positive, including several videos with thousands of views as well as many media clips.

In addition, the experience led the company to request that we re-design their company website as an online community where people can share videos, form groups, and discuss the product. This social media impact has since spilled over into Facebook, twitter and other social networks.

iPhone Game Development and Social Media Consulting

2009: Client: Big Ol’ Trucker Energy Juice

In addition to consulting with them and presenting a social media marketing plan, we also developed a custom iPhone game for them to help create awareness of their brand.

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Maze Craze Trucker was launched in the summer of 2009 and had 10’s of thousands of downloads as well as creating a social impact through Facebook connect, message boards, blogs, and review sites.

On-Going ...

Blogging and Social Media Promotion


Man Tripping & Chick Vacations

Man Tripping and Chick Vacations are travel blogs / online communities that my wife and I manage. In addition to producing content for them, we also rely heavily on twitter, Facebook, and other networks for marketing, content ideas, as well as peer-to-peer networking with other bloggers. Additionally, this experience has trained us to quickly develop content to attract targeted search traffic that convert into people who either subscribe or click on ads.

Through Man Tripping, I have also organized social media promotion with Stanley Tools, Tony's Pizza, and other consumer brands.

Social Media Marketing and Blogger Relations

2009: Tidewater Inn and Chesapeake Bay Beach Club


As two fantastic wedding venues located on Maryland's Eastern Shore, they needed to reach beyond traditional advertising and engage young married couples through the Internet.

To increase social media exposure and leverage the prestige of its sister property, the Chesapeake Bay Beach Club (who I also worked with to enhance social media exposure), I created a new blog site, Maryland Shore Weddings (

Maryland Shore Weddings was designed to allow wedding vendors and newly married couples to submit media that would then be linked to both from the vendor’s blogs, but also the Facebook and twitter presences maintained by Chesapeake Bay Beach Club and Tidewater Inn. This was done to reduce traffic sent to other sites such as and instead give additional opportunities for the brand to make positive impressions on engaged couples and their friends who are connected to the brand through various social media channels.

This campaign was also designed with SEO in mind to help capture long-tail search traffic and make a positive impression on people searching for wedding venues in the area.

2005-2010: More Social Media Consulting

The following is a non-inclusive list of businesses and organizations that I have worked with as a social media consultant. This social media portfolio list includes businesses and organizations for which I have provided social media services including consulting, social media optimization, social media training, or developed social media marketing plans for.

  1. American Diabetes Association / Tour de Cure (Chicago)
  2. Boys & Girls Club of Elgin
  3. Big Ol’ Trucker Energy Juice
  4. Arcade-in-a-Box
  5. Certified CIO
  6. Chesapeake Bay Beach Club
  7. Chick Vacations
  8. Enhancing Elgin
  9. Certified CIO
  10. Cook Memorial Public Library
  11. Elgin Area Chamber
  12. Elgin Symphony Orchestra
  13. Frost Ruttenburg & Rothblatt
  14. F.Y.D.O.LAND
  15. Jack Jentzen (Prudential Realtor)
  16. Jeanette Mihalec (Kane County Board Member)
  17. Kool Technologies
  18. Le Chocolat du Bouchard
  19. Man Tripping
  20. Michigan Therapeutic Recreation Association
  21. MKD Electric
  22. North Shore Ultimate Skin Care
  23. Telecom Business Services
  24. Tidewater Inn
  26. WESA Automation

Contact James Hills


phone: 630-779-9302